Posted: November 4th, 2022
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As the media landscape continues to change, discuss some of the reasons that advertisers are shifting advertising dollars to new/nontraditional media. Does this mean that traditional media advertising such as TV and magazines may no longer exist in the future? Why or why not? Your post should make references to module discussions about how characteristics of the target audience, product and the advantages or disadvantages of the medium influence media selection for advertising.
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