Posted: February 28th, 2023

Listen to this podcast, especially the approach to managing brand through crisis

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Listen to this podcast, especially the approach to managing brand through crisis by connecting brand purpose, environmental context, customer insight and product. Also take note of the CMO’s approach to creating archetypes for target segments.
Write a one-page essay with your assessment of the situation and how it relates to what you are learning and discussing in class. What other important points do you take away from this podcast interview?
https://podcasts.apple.com/us/podcast/cindy-davis-bed-bath-beyond-ethos-is-greater-than-a-slogan/id1460604334?i=1000532362804

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