Posted: March 15th, 2023
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1.What is the underlying objective of Aggregation? If you were the CEO of Toyota, what aspects or facets of a car design and its marketing strategy would you examine to achieve this objective?
2.Beyond economies of scale what are some additional reasons why a firm will pursue an Aggregation strategy. Give examples (if you can’t think of one, frame your examples in the context of Nikon’s line of digital cameras aimed at professional (press, wedding, landscape) photographers.
3.What is meant by the term arbitrage in the context of the “Managing Differences” article?
4.What might be some bases by which a firm may engage in arbitrage that go beyond simple labor cost arbitrage
5.Imagine you are advising the CEO of Zara adapt the firm’s customer facing (not operational) strategy. What are some important adaptations you would recommend (provide a one sentence justification for each) to Zara with regard to STORE LOCATIONS; MERCHANDISE ASSORTMENT; and STORE PERSONNEL in order to succeed in North America?
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