Posted: March 2nd, 2022

1 What is your assessment of the long-term attractiveness of the industries represented in Disney’s business portfolio?

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1 What is your assessment of the long-term attractiveness of the industries represented in Disney’s business portfolio?
2. Does Disney’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
3. Mattel Inc. is a well-known US toy company which has such best-selling toys as Barbie, Hot wheels and many other household names from the toy world. Beginning in the late 1980s Mattel licensed many well known Disney names such as Mickey Mouse, the Toy Story characters and the Disney Princess (“Frozen”) line. In 2016, Disney moved its licenses for many of its products from Mattel to another toy company, Hasbro. This had a severe impact on Mattel’s business and the company has been struggling to recover since then. Imagine that the Disney and Mattel CEOs have begun a discussion about Disney acquiring Mattel as its next big diversification. Two questions are posed to you
a. Assuming the price struck for the deal was fair, do you think this acquisition would be a good idea for Disney? Explain your answer.
b. If the acquisition were to go ahead and you were the Disney executive in charge of incorporating Mattel and all its products and operations into Disney, where would you position Mattel within Disney’s four business units/divisions? Consider value chain fits and synergies in your answer

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