Posted: August 29th, 2022

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For this assignment read the Case Study presented on page 298 of the textbook. Write approximately 1,750- 2,000 words addressing the following questions:
What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm?
How would you try to address those tensions?
Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship.

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