Posted: September 28th, 2022

Must use at least six scholarly sources in addition to the course text.

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In your paper, address the following directives using the headings below: Under an Executive Summary heading, Summarize the rational of your plan. Under an Environmental Analysis heading, Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors. Under a General Strategy heading, Explain your segmentation, targeting, and positioning strategy for that line of product in the new region. Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion forum. Discuss your market entry strategy including export selling and sourcing activities, if any. For assistance with Level Headings, review the APA Style Elements (Links to an external site.) resource. Review the Writing an Executive Summary (Links to an external site.) resource for tips to help with your assignment. Under a Specific Plans and Strategies heading, Explain your competitive advantages strategies to compete against five industry forces. Formulate the 4Ps: product and brands Hint: Refer to your Week 4 Product Branding discussion forum. price place promotion with a special focus on digital media and integrated marketing communication (IMC) Hint: Refer to your Week 5 Integrated Marketing Communications assignment. Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. The Global Marketing Plan Part 2 final paper Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s?APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource. Must include a separate title page with the following: Title of paper in bold font Space should appear between the title and the rest of the information on the title page. Student’s name Name of institution (The University of Arizona Global Campus) Course name and number Instructor’s name Due Date Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance. Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources. Must use at least six scholarly sources in addition to the course text. The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide. Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.

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