Posted: October 3rd, 2022
Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon’s industry?
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Discussion Questions:
1. Why did Amazon initially consider international expansion? Is international expansion a key success factor in Amazon’s industry? 2. Why did Amazon choose the United Kingdom as its first foreign entry location and not other countries such as Canada and Australia? What strategies did Amazon use in the United Kingdom? 3. Why did the company choose to enter Japan after the UK and Germany? What strategies did Amazon use in Japan to make it successful? 4. Why did Amazon fail in China and Brazil? 5. Was there any pattern across Amazon’s international entries? In the case report, please just copy the questions and answer them.
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