Posted: October 3rd, 2022
Why has it been so hard for American automakers to gain traction in the market in India?
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Class: Please watch this video addressing Ford exiting the Indian Market.
Tie in your points and perspectives in addressing the following discussion questions.
https://finance.yahoo.com/video/ford-exit-india-2-billion-134453236.html
Links to an external site.
Why has it been so hard for American automakers to gain traction in the market in India?
What went wrong for Ford?
What can other companies learn from Ford’s experience in India.
Ford is pulling out of India taking with it substantial operating
losses. What drew Ford to India in the first place?
How will its departure change the competitive environment in India and in the global auto market?
Why have automakers from
Southeast Asian been able to dominate the passenger vehicle market in India?
What does your response tell you about what it takes to succeed in India and in foreign markets in general?
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