Posted: November 5th, 2022

How you structure the memo is a key component of its clarity.

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Now that you have spent sufficient time building your own revenue models via excel and (hopefully) understand the dynamics, you can turn your attention to the task of communicating what you understand to the client. To help you do this I have added several good example memos from prior semesters to the radiohead folder on the documents tab. None of these memos were perfect, in fact they all have multiple flaws, but they were strong on the whole none the less and will likely be quite useful for you. Keep in mind when you look at these that there are no right answers, it is all about how logical your argument is and how effectively it is communicated. You should use these only as tools for inspiration to help you decide how you want to put your revenue projections in writing, but your projections and memo should be your own original content.
Submit only as a Microsoft Word document (NO pdf!)
1000 words maximum, excluding any headings, footnotes, endnotes, or appendices.
Write a memo directly to the band advising them on the revenue projections for the two proposed methods- an exclusive release via iTunes or the self-release via their website “pay what you want” method. Your task is to produce a logical/evidence-driven projection for each of the proposed methods of release and then communicate those projections to them in an digestible manner by walking them through the logic and argument for each component of the projection. Success is when you have made logically sound and accurate projections for each release method being considered AND have communicated it in a way that conveys understanding of the projections and leaves them feeling comfortable with their grasp on the how each option could impact their finances.
The completeness of your argument will be a significant factor in the grading. (Consult argument diagram and checklist handouts on documents tab)
The clarity of your argument will also be a significant factor in the grading. This encompasses having a logical structure, writing efficiency, and the degree to which it would be likely to be understood and impact the band if they read it. Topic sentences -headers if used- will be of particular importance to your clarity. Consult the rita feedback packet for information on topic sentences and/or contact me for help. Your introduction paragraph will follow the same guidance as the Rita memo.
Every element of your argument should be supported by strong reasoning and/or factual evidence (that is in part what makes for a complete argument). You may include information found outside of the case, but only if it is fairly basic/widely known. You should not engage in substantial outside research. The case is far richer in detail than it seems at first glance and it is quite possible to make a complete argument while relying exclusively on information found in the case combined with information you can derive from the information found in the case (that last part is a very important component of developing strong problem solving skills).
How you structure the memo is a key component of its clarity.
Remember we are making this a hypothetical scenario for the purpose of making the argument manageable in the 1000 word count. The hypothetical is as follows:
The only distribution methods are the two above: Selling exclusively via iTunes with a 14% share to the band or selling the album via their own website using the pay what you want method
There is only digital sales in the form of full albums, no physical sales and no singles. You may treat any data on singles from the case as 1/10th of an album. Don’t overthink this element of the assignment- it is purely intended to limit the complexity of the task of forecasting revenue.
The self-release plan would be permanent, meaning not a temporary period of the first 6 or so weeks as the case mentions.
The 0.9 service fee on the self release method goes to the band as revenue.
Revenue formula for iTunes:
$1.4X
Where X= Projected volume if released on iTunes
Revenue formula for self-release:
$(Y + 0.9) * Z
Where Y = average price chosen by consumers if self-released; and
Where Z = projected volume if self-released

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