Posted: November 19th, 2022

As part of this strategy, you have been asked to look into a strategic third-party logistics

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Brief, You are a recently appointed Supply Chain Manager at a global consumer electronics
company, Green Buz, which is known for its excellent quality and sustainability commitment.
The company is developing a strategy to move distribution channels to serve the growing
eCommerce market. Traditionally, Green Buz has sold to large distributors and has used a
combination of customer collection and delivery to a large customer warehouse. Currently,
Green Buz has one rigid-body truck with outsourced maintenance and 1 driver, and a store
person who acts as a relief driver. Green Buz feel that it is time to offer direct shipping to
customers in the UK and EU. The Marketing department has been working hard and is ready
to launch a campaign. They are keen to get sales and distribution figures weekly. Marketing
has designed packaging in conjunction with the supply chain department, supply chain and
operations are working on stocks to be ready for the promotions. Finance has approved a
budget and wants monthly updates on operations. Management would like to begin offering
this service in 2 months’ time.
As part of this strategy, you have been asked to look into a strategic Third-Party Logistics
(3PL) partner. Your brief is to write a report to the board advising them on the following
aspects. You and your SCM team must work together to cover all aspects of this new
venture and then consider the elements as a whole SCM strategy.
Introduction: 500 words
Outsourcing:
Outlining the process involved.
Analysis of the various options for Outsourcing, Subcontracting, and Partnering.
Outline the merits and limitations of each approach. 1000 words

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