Posted: December 14th, 2022

Assignments to complete this week: ● Reading: Gamble et al. (2020) o Chapter 8

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Assignments to complete this week: ● Reading: Gamble et al. (2020) o Chapter 8: Corporate Strategy: Diversification and the Multi-business Company
o Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
● Post DQ Answers by Thursday at 11:59 p.m.
● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Professional Assignment 2 due by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policies for Discussion Question and Response expectations.
DQ (P) – Discussion Question 1 – (PDQ directed at upcoming PA) Graduate Level
Prior to reading this DQ, please read the PA2 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA2 assignment, please continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research eight (8) peer-reviewed articles that can be used to answer your upcoming PA2 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA2 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).
Please note: This article summary should not be the only article researched for your PA2 assignment. You may (and should) have several other articles researched to fully answer your PA2 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA2 assignment.
Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):
Do these in order:
● In correct APA format, write the Reference of the article.
● Clearly state what the article is about and its purpose.
● Describe how you will use it in your upcoming assignment.
● Repeat for a total of eight (8) peer-reviewed sources.
Professional Assignment 2 – CLO 3, CLO 7, CLO 8
14 of 18
BUS 705 Syllabus
Please prepare a minimum of four (4) pages of APA formatted report that analyzes the search engine industry and Google’s competitive position in the industry. Your report should include:
● A Five Forces analysis
● A list of industry driving forces and key success factors ● A SWOT analysis and financial analysis for Google’s performance between 2009 and 2019. Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success:
● Its smartphone business ● Cloud computing ● Entry into emerging markets ● Other recent ventures. You should also provide a recommendation concerning any potential ethical lapses at the company. Your
recommendations should be specific and supported with facts from your analysis. (You should use the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.)

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