Posted: February 23rd, 2023

Step 1: Review the business plan requirements, rough draft business plan and pre

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Step 1: Review the business plan requirements, rough draft business plan and presentation scriipt, business plan outline, and business plan presentation attached.
Step 2: Edit the draft business plan which should end with 9 to 11 pages in length in APA format (not including title, table of contents, cash flow statement, and reference pages) and must include the following sections:
A) Title page and table of contents
B) Executive summary – A one-page summary of your whole plan, typically written after the rest of the plan is completed.
C) Company descriiption – Include the basic business model that your company will use, as well as your business’ vision and mission statement. Also include the organizational structure of your business and why your chosen structure will support operations in a foreign country.
D) Market analysis – Explain the rationale for choosing your target market; this explanation includes estimated market size in the foreign country, as well as your target markets within that country. Also, include a competitive analysis of your industry to address competitors’ strengths and weaknesses. Also include an analysis of cultural, legal, and political factors that will impact your launch.
E) Products – Describe what you will sell and explain the most important features of your products. Give the rationale for your product choice. While an actual launch would include a more extensive explanation, you are only required to briefly cover your product for this assignment.
F) Marketing plan – Your product launch strategy includes competitive strategy, entry decisions, and intended mode of entry. A comparison of the differences and similarities between your domestic market and launch market and how the differences support or challenge your strategy. How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy. Discuss any cultural implications associated with your marketing plan.
G) Logistics and operations plan – Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers, including where your product will be manufactured. Identify some of the differences between domestic and global logistics and supply chain management issues that will impact your project.
H) Financial plan – Financial management considerations include government policies, and economic considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations (unemployment, disposable income, etc.).
I) Cash Flow Statement (use in a spreadsheet and paste into your document) – Itemize your expected expenses and income over an initial 5-year launch period. Create your own numbers but ensure they are realistic.
J) Conclusion – Provide a conclusion that summarizes your plan and seeks approval from management to move forward.
K) References – See included and include any more you may add.

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