Posted: March 1st, 2023
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Case Study 2 topic is from your textbook pages 387 – 395, CASE 6 – Starbucks Venti Social Responsibility and Brand Strategy.
A case study gives you the opportunity to review Business Management concepts and apply them to a specific scenario. The analysis should be in summary form and in proper APA format.
With a minimum of 3 full pages and at least 3 academic sources, prepare a summary analysis of the assigned case study.
The first paragraph should identify and summarize the key point(s) or problem(s) presented in the case.
Then type and answer each question posed at the end of the case.
Describe, at minimum, five specific principles from the chapters that can be applied to the case study. Identify each with bold font.
Try to relate important concepts to a personal experience. Give examples from your own experience that either reinforce or go against the class concepts.
How can a manager use and apply what you have learned from the case?
You must use at least two additional resources (your text and two others for a total of three) to support your thoughts. Be sure to properly cite your references.
All papers must be submitted as a document through the Case Study Drop Box. Assignments must be prepared in .doc, .docx, or .rtf format.
APA Guidelines
For the purpose of written case study assignments – all papers must be in proper APA format which includes at least the following:
A separate Title page including the Case Study number, the case title, your name, the college name, and the course name.
All papers must be double-spaced, with a Times New Roman, Courier New, or Arial size 12 font.
All paragraphs must be indented 5 spaces.
A separate References page listing all your sources. References must be properly formatted, double-spaced. References to websites must be hyperlinks.
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