Posted: March 21st, 2022

International business plan

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T‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍he international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability. PLEASE USE THE ATTACHED INTERNATIONAL BUSINESS PLAN TO COMPLETE ALL OF THE ABOVE. Your final international business plan should include the components outlined in the international business plan template (see attached) The Marketing Strategy has already been completed. MediCorp PRODUCT (Medical Device): Catheter Ablation Machine Background: MediCorp is based in the United States. MediCorp will expand in a new market. The new product or medical device is cathete‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍r ablation machines. MediCorp will drive expansion in Spain. Make Financial Projections in the Selected Country As you continue to work on your international business plan prepare market share estimates for MediCorp’s medical device in the selected country and revenue forecasts for the next three years. This analysis will form a portion of your final international business plan. In the next step, you’ll examine another element of the business plan, strategy implementation. Prepare Strategy Implementation Plan The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective. Next, you will combine your marketing strategy and your financial, governance, and implementation analysis into a final ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍report.

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