Posted: March 30th, 2022

Watch the video Online Qual: Best Practices for Mobile Consumer Research (https://www.youtube.com/watch?v=mZhDG5LftE8&t=188s)

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Watch the video Online Qual: Best Practices for Mobile Consumer Research (https://www.youtube.com/watch?v=mZhDG5LftE8&t=188s) and answer the following questions: 1. How have advances in consumer electronics and information technology impacted the way many business and market research agencies now conduct marketing research? 2. How does the use of mobile phones in marketing research enable marketers to potentially gain new insights while at the same time facilitating greater confidence in findings obtained using traditional approaches? 3. What are some potential challenges or limitations to using mobile phones for conducting market research? 4. Imagine that you are part of a small market research firm. Your university is interested in hiring your company to conduct online qualitative research to identify ways in which it can improve on-campus dining options. What type of online study would you design? Additional resources: A Digital Conundrum: The Case for Online Qual Research The focus of marketing communications have seen a significant shift towards an online experience. So, naturally, market research must also move into the digital eco-system to support these critical activities. Christopher Martin https://blog.flexmr.net/online-qualitative-research Ten Ways to Use Mobiles and Smartphones in Market Research How mobiles and smartphones can be successfully incorporated in a research setting? Here are the top 10 ways to use mobiles and smartphones in MR. Insightrix Research https://insightrix.com/ten-ways-use-mobiles-smartphones-market-research/ https://www.ama.org/publications/MarketingInsights/Pages/mobile-changing-role-of-marketing-research.aspx

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