Posted: April 20th, 2022

Comparative Analysis between Abercrombie & Fitch Co. & American Eagle Outfitters, Inc.

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This Paper will be a comparative Analysis between Abercrombie & Fitch Co. & American Eagle Outfitters, Inc.
Write about these sections:
1. Company Strategies
a. Strategic direction, corporate governance, leadership (add a graph or chart)
2. Company Structures and Control Systems
a. Structures (add a graph or chart)
b. Control systems (add a graph or chart)
The Rubric:
appropriate use of several course frameworks and perspectives; original analysis; rich evidence; logical and well-justified conclusions
Instructions:
Your analysis will be based on research of secondary (published) information on the two companies. Publicly traded companies are required by law to release financial and other information about their operations and performance. Therefore there is abundant information available.
Start with the companies’ websites. See if the companies clearly communicate their vision and mission and what aspects of their strategies they emphasize. It may be useful at this point to draft an outline of your report and start filling in information as your research unfolds. In that way you will make sure you cover systematically all aspects you need to include in your report as opposed to “dumping in” the information that is available and obvious.
Second, study carefully the annual reports and 10-K reports of the companies for the past 3-5 years. They are available in electronic format at www.sec.gov. These internal documents are valuable sources of the information on the industry the companies operate in, the key customers and competitors, the major risks and opportunities, as perceived by the top management team of the companies. Check also the proxy statements of the companies for data on the composition and compensation of the companies’ top management team.
Third, look at industry publications and research by financial analysts and marketing research companies. These provide a less biased, outsider view of the developments in the industry and the companies. Check Hoovers Online for a quick company overview. The Standard and Poor’s Industry Surveys, in particular, are very valuable in analyzing the industry structure and trends. They also provide industry average ratios so you can compare the performance of your companies to the industry. Look at the companies’ stock performance relative to the rest of the industry (one good source is www.bigcharts.com).
Fourth, search for publications on the two companies in the business press (use Lexis-Nexis, ABI Inform, or other electronic databases you are familiar with.). Comprehensive company reports are often published in The Wall Street Journal, Fortune, Business Week, Forbes, and other business publications.
Finally, take a closer look at the press releases and other company information as well as business publications, and try to infer the structure and control systems of the company (these are usually the hardest to find information on).

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