Posted: April 22nd, 2022
1. What price should CMI set for one of its new cushion pads
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1. What price should CMI set for one of its new cushion pads? For this question, focus on a single 11.5-inch cushion pad and assume they add the additional manufacturing capacity. 2. What are the key strategic considerations in this pricing decision? 3. How should CMI communicate the benefits of CMI pads?
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