Posted: May 5th, 2022

A‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍nalyse the current business-level strategy using Porter’s Generic Strategy and Miles and Snow Strategy typologies

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A‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍nalyse the current business-level strategy using Porter’s Generic Strategy and Miles and Snow Strategy typologies. Based on your analysis make and justify a recommendation for the most appropriate future business-level strategy [Rubric Criteria 1]. Propose ONE new strategic initiative for the organisation to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and mergers and acquisitions. Describe the features of the strategic initiative in detail and explain why it is strategic [Rubric Criteria 2]. Utilising the SAFe evaluation criteria [see Whittington et al. 2020. Ch. 12: Section 12.3 (Links to an ext‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ernal site.) onward), justify your future business-level strategy recommendation. Provide financial and stakeholder examples . In applying the SAFe criteria you are expected to undertake a high-level risk analysis of the strategy that you are recommending. Identify what the main threats are and the organisation’s vulnerability to those threats [Rubric Criteria 3]. Future Directions: Provide a concise overview of future strategy options available to Bonza – a corporate strategy and an international strategy [Rubric Criteria 4]. Must use peer reviewed journal resources and some websites- USING harvard citing. Must use lecture materials to use correct strategies. AND FOLLOW MARKETING CRITERIA ATTACHED‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.

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