Posted: May 14th, 2022

Explain the process of environmental assessment that is involved in strategy formulation. What are the major international forces and variables to consider in the scanning process?

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Question 1: Explain the process of environmental assessment that is involved in strategy formulation. What are the major international forces and variables to consider in the scanning process? Feel free to use an example to respond to this question.
Question 2: (a) Identify and briefly describe a recent case in which a famous company’s strategy failed or seems to be failing within a foreign country. (b) Conduct some research to explore and analyze the reasons behind this strategic failure. (c) Based on your analysis, propose some technical recommendations to the company’s senior executives.
Note: Please post your original response by Sunday. You must follow APA guidelines and cite at least two (2) reliable sources. Please be sure to include a reference section at the end of your discussion.

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