Posted: June 3rd, 2022

RoboTechHow would you evaluate the company’s first three years in the U.S. device market?

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RoboTech is a Singapore robotics company that decided
to diversify beyond its industrial robotics business to reach new markets as
experts in medical devices. This stems from the creation of a robot specialized
in the spinal surgery market. Given the success of this product, RoboTech
decides to enter the U.S. healthcare market.Questions:
} With the information,
Chen knew in 2009, do you think the decision to invest $45 million to diversify
RoboTech into medical robotics was appropriate?
} How would
you evaluate the company’s first three years in the U.S. device market?
} What
should Chen do now? What steps should he take in 2022 and beyond? Do you think
he should make any of the proposed capital investments?
The approach to the case involves analyzing and
discussing the current situation where you will discuss the following:
·
The external economic environment.
·
The industry in which the firm operates.
·
The internal operational environment of the
company.
·
Identification of the problem.

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