Posted: June 16th, 2022

Have you ever stood in line to purchase the new iPhone on its release date, or posted a fancy dinner to Instagram? Are you making payments to a pristine new car or sporting designer labels or fashions?

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Have you ever stood in line to purchase the new iPhone on its release date, or posted a fancy dinner to Instagram? Are you making payments to a pristine new car or sporting designer labels or fashions? Perhaps you hack your technology, boycott social media, work on your own “classic” car (or bicycle), and upcycle second-hand threads. In this last identity-themed module, we learned how class and status influence and reinforce aspects of personal identity. We learned that conspicuous consumption – the overt display of wealth, specifically prestige goods – of material cultures like food, fashion, and even experiences like vacations or concerts or protests, allows people to convey identity, class, and social status to others.
But one does not need to be wealthy to participate in conspicuous consumption – in fact, even purposely not participating in conspicuous consumption can also be a form of identity display. For this discussion, in about 200 words, think about ways that you do – or do not – consume certain products, and what it means for you to do so.
Give one or two (1 or 2) good examples when you have – or purposely have not – participated in conspicuous consumption.
If you do not feel comfortable speaking about yourself, give an example of conspicuous consumption from pop culture (movie/show).
Address what these examples say about your (or someone else’s) identity, class, and/or social status.
Use at least two anthropological terms and concepts to express your point. After that, you need to respond to your classmate’s post (attached PDF) with a substantial response (about 75 words). By substantial we mean that you say more than just “I agree” or “great point”. You must explain yourself by referring back to the corresponding topic.

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