Posted: February 24th, 2022

Watch four hours of television this week (you can choose a TV show on a streaming site such as Netflix or Hulu or watch prime time cable TV). You can also watch several YouTube videos or commercials.

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Watch four hours of television this week (you can choose a TV show on a streaming site such as Netflix or Hulu or watch prime time cable TV). You can also watch several YouTube videos or commercials.
Record the number of representatives of different identity Groups (ethnic, racial, gender, age, class and so on) that appear in the commercials: also record the role that each person plays. After recording your observations, select four (4) questions below (including number 7) that pertains to your chosen video. In other words, answer number 7 in addition to three questions below.
Choose 3 questions below
1. How many different groups were represented?
2. What groups were most represented? Why do you think this is so?
3. What groups were least represented? Why do you think this is so?
4. What differences (if any) were there in the roles that members of the various groups played? Did one group play more sophisticated or more glamorous roles than others?
5. In how many cases where people depicted in stereotypical roles for example, African Americans as athletes or women as homemakers
6. What stereotypes were reinforced in commercials?
Must answer number 7
7.  What do your findings suggest about the power of the media and their effect on identity formation and intercultural communication (think about avowal, ascription, and interpellation)

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