Posted: March 2nd, 2022
New products and new product development
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This week we are discussing new products and new product development. For this DQ I would like for you to consider your experience with new products/services and what is it that prompted you to consider trying something for the first time. In your example for this DQ be sure to discuss the new product/service you have tried, what prompted you to try it, but also what was the existing product/service you had been using, and what was it about the existing product that motivated you to try something new? Were you dissatisfied with the old product or was there an advertising message about the new product that motivated you to give it a try? Did you previously know someone who had tried this new product/service and did they use their position as an opinion leader in your circle of influence to try it? Finally, did the new product meet your expectations and needs? Are you continuing to use it or have you returned to the original product/service?
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