Posted: August 18th, 2022

Who are the key stakeholders in this case? Identify at least two primary and two secondary stakeholders for Mars in each of the developed world and in Western Africa. Briefly explain what each of these stakeholders is likely to expect of Mars.

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Who are the key stakeholders in this case? Identify at least two primary and two secondary stakeholders for Mars in each of the developed world and in Western Africa. Briefly explain what each of these stakeholders is likely to expect of Mars.
Identify at least one important issue described in the readings across each of the four dimensions – cultural, social, economic, and environmental – that Mars needs to pay attention to.
For each issue that you have identified, describe at least one tension between different stakeholders around the issue.
Application Assessment Questions:
Assess the risk to Mars – should regulations or public sentiment cut off or severely limit this vital component to the manufacture of Mars products? What would you recommend or propose as a solution to Mars’ BOD to minimize risk? How would it be implemented across multiple regulatory organizations and countries? Students should utilize the following criteria to focus their responses. To receive full credit you will need to address at minimum of 5 of the criteria. Each recommendation for specific criteria addressed should include identification of risk/benefit, a recommendation, and a plan to implement or execute the recommendation. It is not needed to be granular, but the paper should clearly outline the requested information listed above. This paper is expected to be 5-7 pages in length.
Criteria:
Supply Chain/Sourcing
Product adoption-extension
Marketing
Capital Investment
Strategic Partnership/JV
CSR efforts/strategy
Competitive environment-positioning

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