Posted: March 2nd, 2022
How do production companies learn about what is working and what is not?
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For decades the popularity of a TV show was measured by the number of viewers tuned in at a prescribed time. Now, in the age of DVRs, on-demand video, and many apps, there needs to be more than one way of measuring a show’s reach. Some shows, like Mozart in the Jungle and Stranger Things, never even air on network or cable television. How do production companies learn about what is working and what is not? Nielsen, the experts in television ratings, started tracking Twitter buzz in 2013. In 2016, Nielsen added Facebook activity and is planning on introducing Instagram content analysis in its studies in the near future. What could this mean for television’s future? How do you choose to receive movies, news, etc.? Do you use your laptop, phone, Roku, Sling, other devices or apps? What about Facebook getting into the movie and news business? How does Social Media influence what consumers view? write a 3-page paper, answering these questions and describing your thoughts double spaced, times roman numeral, font size 12.
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