Posted: September 7th, 2022

This is a Final project for Uber company. You only need to do one part of it pro

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This is a Final project for Uber company. You only need to do one part of it provided below.
• Brand & Market Position Analysis using the Brand Pyramid and Loyalty Ladder (the file with the pyramid will be attached) Explain current brand positioning of Uber o Write specific, detailed and creative recommendations. And make sure they make sense for Uber. Ensure your recommendations align with the company’s brand or the brand positioning recommendations you make. Remember that everything has to align (i.e. if you suddenly want to make Apple into a beer brand, you had better have a strong reason their technology brand translates into customers wanting Apple alcohol and note the risks, else it would be better not to pursue this direction) Consumer insights survey (the survey will be attached with its results) ♣ All documentation of the hypotheses, survey and analyses of results should be included in the appendix. For this part you just need to conduct an analysis based on survey results and write a hypotheses. The paper should be 2-3 pages. Please pay special attention to recommendations section and write a lot in there.

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