Posted: August 4th, 2022

An advertising manager observes that three new publications have been introduced in one industry, fragmenting leadership of the magazines that have carried the company’s advertising.

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Classify the following sources of variance giving reasons in support of your answer:
1. An advertising manager observes that three new publications have been introduced in one industry, fragmenting leadership of the magazines that have carried the company’s advertising.
2. A company trains every salesperson on partnering skills, changing the company’s selling strategy from needs satisfaction to partnering.
3. An exhibit manager observes downsizing in corporate purchasing departments, fewer visitors to the booth, and an increase in time spent by each visitor in the booth.
4. A webmaster observes more hits in the spring than in the fall.
5. A call center manager tells a new rep to use the customer’s name more often.
Hint: Follow chapter 15 to arrive at your answer in your own words. Save your work as a WORD file and submit your work by the due date, Aug 5. Plagiarism of any sort will result in a zero.

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