Posted: May 3rd, 2022
Assess the business strategy of one agricultural or food services firm either headquartered in or with major operations in the State of California Agricultural: COFFEE BEAN & TEA LEAF company Directions
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Assess the business strategy of one agricultural or food services firm either headquartered in or with major operations in the State of California Agricultural: COFFEE BEAN & TEA LEAF company Directions : Tell as much About Coffe Bean Strengths Notes: Recruitment and training: Coffee Bean and Tea Leaf want their employees to assist their customer with total quality experience based on the company’s core values: friendliness, respect, ownership, teamwork and honesty. Price power: Coffee Bean is a value-driven company, meaning that they focus on maximizing the value of their products and services rather than focusing on minimizing costs. Coffee Bean and Tea Leaf has the ability to charge premium prices whilst retaining customers Product: the introduction of new beverages, such as ‘Ice Blended’ allow Coffee Bean and Tea Leaf to enter into emerging international markets with a stronger product line, making a bigger impact on the market
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