Posted: June 24th, 2022
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Assume that you have been asked to develop a marketing
plan for an individual company.
Please answer the following questions, in no more than a
one-page essay:
Single space one page APA Format. NOI SOURCE AND CITATION
1. Describe the purpose and usefulness of the following
sections of a marketing plan: Executive Summary, Situation Analysis, Strategic
Development, Market Positioning, Strategies and Tactics, and Conclusions and
Recommendations.
2. Include in your explanation how you would use key
marketing concepts including: 5Cs, SIP, 4Ps.
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