Posted: February 24th, 2022

assume the role of a gaming entrepreneur who will attempt to take on the challenge of opening a new hotel and casino resort in Atlantic City

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Casino Proposal Assignment
60 points
For this assignment, you will assume the role of a gaming entrepreneur who will attempt to take on the challenge of opening a new hotel and casino resort in Atlantic City. To accomplish your vision, you will need to convince banks to invest in your project. So you will make a pitch to them about how you see your very unique idea for a new gaming resort become successful because of its design and image.
First, address some of the challenges and problems you are facing trying to open a new hotel and casino resort in Atlantic City and how you will try and overcome those challenges in the location, design, and features of your resort. Research and discuss what have been the ongoing problems of maintaining a successful gaming center in Atlantic City. In other words, what are the reasons cited by experts for why Atlantic City remains a blighted, economically struggling area instead of becoming the sort of thriving and prosperous gambling mecca that Las Vegas is. Be sure and cite your sources in the paper.
Afterward, being very knowledgeable about the concept of adding a “theme” to a business and the creation of an “immersive experience,” much the same way successful theme parks create immersive experiences (as do the casino resorts of Las Vegas), you need to explain what the theme of your new casino will be. Consider some of the other successful themed resorts in Vegas like the Roman theme of Caesar’s Palace or the Paris theme of Bally’s or the Egyptian theme of the Luxor Hotel and Casino. What will be the theme and immersive experience you will create for your new Atlantic City resort? Discuss why you think this theme would be a unique fit for a new hotel and casino in New Jersey. Will you create some kind of a very special and unique ride or set of experiences in this hotel to further the immersive experience the way Vegas’ Circus Circus resort has an indoor amusement park with a roller coaster or the way the Venetian has gondola rides?
Again think specifically of New Jersey and the tristate area and its culture, location, its very image to create a unique theme that would work well here and attract tourists from other states and other countries.
This paper will be due on March 8, the last day of classes. It should be 6 to 8 pages long and written in Roman 12 point font, double spaced, and using one inch margins. Please proofread your paper carefully because grammar and spelling errors will be penalized.

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