Posted: June 11th, 2022

(Book) Rothaermel, Frank Strategic Management – Concepts and Cases (4th Edition), c.2019 McGraw-Hill. ISBN 978-1-260-77964-6

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Students will submit a complete Case Analysis for McDonald’s using the Course Template.
This case can be found at the back of your text book. You are expected to submit a complete, detailed analysis using the template provided in Unit One.
For this case, you are to determine an external threat/opportunity to the company from the case material. This will be your Key Issue(s) for your case analysis. Each of your ‘External Analysis Tools’ should focus on your chosen opportunity/threat. Each of your ‘Internal Analysis Tools’ should focus on how the company aligns with that chosen opportunity/threat. You are to use the course ‘Case Submission Template’ in its entirety. (NOTE: All cases are found at the back of the textbook.)
Format of APA with intext citations, a reference page, and double spacing
(Book) Rothaermel, Frank Strategic Management – Concepts and Cases (4th Edition), c.2019 McGraw-Hill. ISBN 978-1-260-77964-6

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