Prior to beginning this discussion, please read Chapter 7: Segmentation, Targeting, and Positioning. Global marketers must know whether a standardized or an adapted marketing mix is required to best serve consumer wants and needs. By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global […]
Prepare a 7-10-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company’s business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies. Introduction AFI, VRIO, and […]
Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a Five Forces model for an organization. Prepare a 3-6-page executive report that analyzes the internal and external environments of the organization and recommends a course of action based on the analysis. Introduction AFI, VRIO, and value chain are just three concepts you […]
Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. First, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target. In your initial post, Explain the strategy of direct and indirect exporting, and licensing […]
Create an 8-12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company and your recommendations for strategies to move the company forward that align with organizational structure and governance, and reflect ethical responsibility. Introduction This portfolio […]
Case Study: SHELLY’S CONNECTION K. Michele Kacmar (who goes by Shelly) loved love. She enjoyed introducing people to see if any kind of spark would fire. She had “set up” several friends who wound up dating and even marrying each other. Shelly’s other major talent was web design. These two skills led Shelly to […]
Select a B-2-B firm such as FedEx, Apple, IBM, Boeing, GE, or Caterpillar and assess its business model. Develop a list of particular skills, resources, and strategies that are especially important to the selected firm’s strategic position. Give particular attention to those skills, resources, or characteristics that competitors would have the most difficulty in matching. […]
Evaluate this statement: Large customers tend to be either the most or least profitable in the customer base of a business-to-business firm. Why is the cost of serving a long-standing customer far less than the cost of acquiring a new customer? Sara Lee Corporation derives more than $1.5 billion of sales each year from the […]
Describe the key elements of a customer value proposition. Next, explain points of parity as well as points of difference in value propositions. Pick a B-2-B company, do a little homework on the company and then take a shot writing out a value-proposition statement for this company. Finally, evaluate this statement…”Marketing must begin to think […]
Select an article from Business Week, Forbes or Wall Street Journal that you think describes some internal factors for a specific company. Answer these questions and be specific… 1) What are two internal factors for a company in the article and is the factor a strength or weakness for the company? Explain. 2) Based on […]
