***MARKETING MANAGEMENT CLASS*** Identify and describe the importance of new-product development and innovation. Examine some challenges that arise in new product development. Analyze how companies organize new-product development. Textbook: (H) Marketing Management Philip Kotler & Kevin Lane Keller, 2016 Pearson ISBN.13: 978-0-133-85646-0
***MARKETING MANAGEMENT CLASS*** Summarize the terms marketing, marketing management, and markets according to the textbook. Examine the core marketing concepts. TEXTBOOK: (H) Marketing Management Philip Kotler & Kevin Lane Keller, 2016 Pearson ISBN.13: 978-0-133-85646-0
***MARKETING MANAGEMENT CLASS*** Define the facets of “socially responsible marketing.” What are the key behaviors an organization must consider for this type of marketing? Examine elements of socially responsible business models, cause-related marketing, cause-marketing benefits and costs, designing a cause program, and how these are integral to managing a holistic marketing program. TEXTBOOK: (H) Marketing […]
Business Law Case Analysis | Part 3 – Business Strategy Proposal 1. Propose business risk management strategies that the company could have used to prevent legal issues or could use to prevent future legal issues. 2. Support your strategies with authoritative and/or scholarly sources. 3. Respond to the following prompts: • How might a Christian […]
Overview The purpose of this term project is to apply the concepts that you have learned throughout the semester to the real world. You need to choose two similar companies in the similar industry, preferably, manufacturing but not limited to service or tech industries (Tesla vs. Hyundai, Tesla vs. Nissan, Tesla vs. BMW, Toyota vs. […]
Hi Everyone! For this discussion, the initial post by each student should be in the range of 200-250 words. Also, there should be a minimum of three posts by everyone. Please choose one topic for your initial post and respond to other students’ posts as your second and third posts here. Some questions to address […]
You are required to identify the most important new idea or concept encountered in the course each week and provide a 100-word explanation as to why you found that idea or concept to be novel or important. Students should provide clear evidence and examples of learning within the course. Students will be assessed on the […]
A major real estate lending bank wants to increase their quarterly revenue through new channel opportunities. Traditionally banks will sell home loan products, or refinance a mortgage loan to increase revenue, which still does happen. Your task is to research the academic literature for socioeconomic groups from the variable listed below and determine which of […]
Evaluate the ethical perspectives from which you operate and on which you generally base your decision making Discover how to incorporate ethical reasoning into your decision-making process Assignment Guidelines Complete the case study simulation below. You will progress through two scenarios. The first scenario will be presented, and you will make a decision. After that, […]
1. Given that the advent of changes in the way that electric power is being generated and used, there are new balancing and reinforcing forces acting on the existing power infrastructure. From “The Fifth Discipline,” pick a Systems Thinking Archetype (See Appendix 2) and apply it to a gap of your choice as it relates […]
