Posted: July 22nd, 2022

Chapters 3, 4, and 5 of the textbook (Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2020). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License.)

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Read:
Chapters 3, 4, and 5 of the textbook (Watson, R.T., Berthon, P., Pitt, L. F. & Zinkham, G. M. (2020). Electronic Commerce: The Strategic Perspective. Global Text Project. Licensed under a Creative Commons Attribution 3.0 License.)
Chapters 7, 8, and 9 of the textbook (Sachs, M. and McHaney, R. (2016). Web 2.0 and Social Media: Business in a Connected World. Bookboon.com.) Shep Hyken: Customer Service & CX Expert. (2016, December 29). Five ways to create customer loyalty – CX lesson [Video]. YouTube. https://youtu.be/XwcWJu5FYTI
For the ESSAY:
Complete 2 activities:
Activity 1: Maintain a Learning Journal Record (of your accomplishments during the week). Learning Journal Record entries must be brief, direct sentences indicating:
-Date when students have completed each step in the Learning Guide
-A record of research for additional materials used in the student’s studies (the Internet, libraries)
-Any problems or unexpected events that occurred during the week
-Any other noteworthy points
Activity 2: Respond to a given Learning Journal Task
This Unit’s task is: In three complete and well-composed paragraphs, describe innovations in location-based social media (Sachs & McHaney, 2016).
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.

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