Posted: July 19th, 2022
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PLEASE THE FORMAT FOR THE ASSIGNMENT IS AN OPEN LETTER
1. Choose a brand that doesn’t stand for anything sustainable, eco-friendly or green currently
2. Create a movement for the brand you choose
3. Create a communication element to promote your brand movement
HERE IS AN EXAMPLE: https://insights.ehotelier.com/global-news/2018/04/20/1-hotels-launches-earth-day-every-day-campaign/
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