Posted: June 2nd, 2022

Chosen Company to write about: Starbucks Coffee

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For this order you will be completing a Short Paper for my MKT 265 Social Media and Marketing class: You must include a minimum of 3 sources in APA 7th edition format. Chosen Company to write about: Starbucks Coffee
Overview: The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital
marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an
audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and
mobile platforms have given rise to the voice of customers, and marketers have had to adapt
Brand Selected: Starbucks Coffee
Prompt: : For this assignment, use your analysis of the brand’s current digital media presence to develop the framework for a new digital campaign. For your new
campaign, describe relevant research methods, create a messaging strategy, describe the overall campaign, and relate the ethical and legal concerns that must
be addressed.
Specifically, the following critical elements from Final Project I must be addressed: Creating Digital Marketing Campaigns: Using your analysis of the brand’s current digital media presence, develop the framework for a new digital
campaign. A. Describe the types of research that could inform a social media, online, and mobile campaign. B. Create a messaging strategy for the overall campaign, including examples to demonstrate content and tone. C. Referring to the digital platforms you determined to be most effective for the brand to use, describe the overall media campaign, including
campaign goals. D. Describe ethical and legal concerns that will need to be addressed.
Key Grading criteria: You must provide exemplary work in all fields of the: Milestone Three Guidelines and Rubric.pdf
You may use additional sources but be sure to include them in the references as citations in APA 7th edition format. Use proper citation methods when referencing scholarly or popular sources. When citing information from the course materials be sure to reference the page number or paragraph number.
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Requirements of submission: This order must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirement: 2-3 Pages.
All sources must be included as a citation in APA 7th edition with a minimum of 3 credible sources. Feel free to deliver early to allow time for revisions if needed. THIS WORK MUST BE 100% ORIGNAL! A PREVIOUS WRITER ON HERE PLAGIARIZED AND I WAS NEARLY EXPELLED.

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