Posted: July 7th, 2022
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Learning Project:
Company Analysis and Evaluation Assignment Instructions
In this project, you will select an organization, or a
segment of an organization, and interview key employees in order to gather
information concerning the organization’s critical success factors (CSFs). Be
sure to inform your interviewees that any proprietary information included in
this project will be kept confidential. You will then develop a SWOT analysis
to clarify and aid in the identification of the organization’s/segment’s CSFs.
The written project requires you to prepare and submit the following in order:
1. Brief
description of the organization/segment (1 paragraph)
2. SWOT
analysis in chart form containing
the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each
item must be clearly and concisely stated.
3. Balanced
Scorecard in chart form. Clearly and
concisely list CSFs in each of the 4 categories identified in the text. For
each CSF, explain in a separate column how the measurement of the CSF will transpire.
4. A
discussion of the CSFs chosen for the organization/segment – Why were these particular
factors selected? Why are they important in accessing the success of the
company? (2–3 pages)
5. An
evaluation of the organization/segment to determine if it is achieving each of
the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced
Scorecard as support for the conclusions. (2–3 pages)
Additional guidelines:
The project must be at
least 5 pages, excluding the 2 charts.
The project must be
written in current APA format.
Avoid using first and
second person (e.g., “I,” “we,” “you,” etc.).
You must reference a
minimum of your textbooks and 2 additional scholarly sources. Wikipedia,
Investopedia, and the like are not considered scholarly sources and should
not be used. Any use of these sources will be grounds for a 100-point deduction.
Any personal communication
must be cited appropriately within the text; however, citations of
personal communication are not needed for the reference section.
The project must include a
properly formatted cover page.
An abstract and table of contents
are not needed.
If the information within
the SWOT chart or the Balanced Scorecard chart needs to be cited, you may
deviate from current APA format and use superscripts, with the citations
placed underneath the chart. This is the only deviation from the current APA
manual that is allowed.
Note: Your assignment will be checked for originality via
the Turnitin plagiarism tool.
See the Course Syllabus for the Late Assignment Policy. See the
Learning Project: Company Analysis and Evaluation Grading Rubric for more
information.
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