Posted: February 17th, 2023

Competencies In this project, you will demonstrate your mastery of the following

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Competencies
In this project, you will demonstrate your mastery of the following competencies:
Apply fundamental project management practices in the design process
Evaluate designs to determine adherence to the responsibilities, principles, and practices of design
Scenario
You are a beginner freelance graphic designer and have been hired by a California-based nonprofit organization heading up a global clean water initiative. The organization is opening three satellite offices in Vietnam, Nigeria, and Mexico. As part of a larger marketing campaign, the organization would like you to design a flyer for one of these locations. The flyer will be distributed throughout the community to increase awareness of the initiative and encourage members of the community to volunteer.
For the purposes of this project, you have been provided with a Design Specifications document that includes the company vision, copy for the call-to-action flyer, and additional design specifications. You will choose one of the three satellite office locations and research the country to create a profile of the target audience. Then, using your research and the information provided in the Design Specifications document, you will create a design brief and proposal as well as a mock-up of your flyer. You will also provide a justification for your project’s legal considerations and explain how you applied your target audience research to your flyer mock-up.
Directions
Part 1: Design Brief and Proposal: Create a design brief and proposal in InDesign for the client, based on the country you chose, using the Project Two Template linked in the What to Submit section. This includes a scope of work, a target audience profile, a mood board, a project schedule, and a list of terms and conditions. Refer to the design specifications located in the Supporting Materials section to inform your work.
Design Brief
Define the scope of the project, including the following required information. Add your responses in the Scope of Work section.Define the project goals.
Summarize the output specifications.
Provide a high-level summary of the design process.
Create a detailed profile of the target audience based on your chosen country. Add your responses in the Target Audience section.Choose one country from the Design Specifications document.
Explain how specific colors are perceived in your chosen country.
Explain your strategy for choosing images that represent your chosen country’s culture.
Create a mood board with the following required elements and images. The design elements and images in the mood board must be aligned with both the client’s intended message and your target audience research. Add your elements and images to the Mood Board section.Include three images. Remember to provide relevant attributions.
Include two typefaces.
Include one color palette with a maximum of four colors.
Proposal
Develop a project schedule. Add your responses in the Project Schedule section.Include a timeline of all project milestones.
List at least five key terms and conditions you would include in the contract. Add your responses in the Terms & Conditions section.Include financial considerations.
Include legal considerations.
Part 2: Flyer Mock-up: Create a mock-up of your flyer using Adobe Illustrator (CANVA is fine to use though). Your mock-up flyer must be aligned with both the client’s intended message and your target audience research. Refer to the Design Specifications document located in the Supporting Materials section to inform your design.
Create a mock-up of your flyer that includes the following components:Place all of the copy from the Design Specifications document.
Include one image.
Apply typography and a color palette.
Part 3: Justification: After you have implemented the instructor feedback for your design brief and proposal and completed your mock-up, draft a justification in the final section of the Project Two Template.
Explain why you included each legal consideration in the design brief and proposal.
Explain how you applied your target audience research to your flyer design.
Note: This project is a great artifact to include in your portfolio. Once you receive instructor feedback, take time to revise your assignment. As a best practice, save the finalized copy as a RAW file in your OneDrive account so you are able to make edits in the future.
What to Submit
Convert your completed Project Two Template and the flyer mock-up into PDF format and then combine them into one PDF file for submission.
Project Two Template (Design Brief, Proposal, and Justification)
Submit the completed Project Two Template. Cite your sources according to MLA style. For this course, you will use a combination of public domain, openly licensed, and copyrighted images. You are responsible for avoiding copyright infringement by attributing these images according to established copyright guidelines. See the Openly Licensed Images area of your course for details. Submit your completed document as a PDF file.
Note: A best practice for including text in an InDesign document is to first create the text in Microsoft Word so you can check for grammar and spelling errors. Once finalized, the text can be copied and pasted into InDesign.
Flyer Mock-up
Submit an 8 ½” x 11” flyer created in Adobe Illustrator, exported as a PDF file for submission. Refer to the Openly Licensed Images area of the course for more information on how to provide image attribution.
Note: A best practice for a flyer of this size is to use Arial or Calibri 8-point font for the attribution and to place it in a textbox at the bottom of the flyer. review all the documents and for the last two, just write all your answers and revisions in a word document and I’ll paste them to the file myself. Have any questions? Just ask! I can help since it’s my prject, but I just need help on it myself.

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