Posted: March 12th, 2023

Complete the following: Assess Shop Thursdays’ internal strengths and weaknesses

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Complete the following:
Assess Shop Thursdays’ internal strengths and weaknesses.
Assess the external environment in which Shop Thursdays was operating.
Outline the qualitative pros and cons of maintaining the Exchange Tower location or increasing the focus on Shop Thursdays’ online shop.
Calculate the unit contribution margin and contribution margin ratio for the two types of orders made at Thursdays’ Exchange Tower location and for the two types of orders made online.
Calculate the total annual fixed costs of operating the Exchange Tower store and online store. If the Exchange Tower store were to close, how much funding could then be allocated toward influencer marketing for the 2020/21 fiscal year?
Calculate and analyze Thursdays’ break-even for the influencer marketing strategy.
Calculate and analyze the projected profitability of the Exchange Tower store for the 2020/2021 fiscal period.
Calculate and analyze the projected profitability of the online store if the Exchange Tower store were to close for the 2020/2021 period.
As Piltz, what is your decision? Justify your choice using both qualitative and quantitative analyses.
The analyses should be no more than 2–4 double-spaced pages with 12-inch Times New Roman font and one-inch margins (top, sides, and bottom). Appendices (which do not count in the page maximum) may be attached with computations and other supplementary information.

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