Posted: March 2nd, 2022
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Conduct a SWOT analysis for Coca Cola’s situation in 2013/14 and derive four strategic options based on the different combinations learned in class
It is ok to include relevant market information from other sources than the case (e.g., internet).
With this SWOT analysis, you want to answer the overarching question of “Why did Coca-Cola Company make the decision to develop and launch Coke Life?”
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