Posted: May 31st, 2022

Consider how customer preferences and trends can inform business decisions. What new product/service offerings might the case study organization consider

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

**Please note. Initial discussion post (minimum of 300 words and 2 scholarly citations) is due by deadline. UPdate after initial post is received. 2 Peer Replys (200 word minimum each reply and 1 reply needs a scholarly resource this part will be due saturday morning.***
Measuring the Unimaginable
REVIEW
Review the assigned reading to prepare for this discussion.
The New Patterns of Innovation (ATTACHED BELOW)
Marketing Simulation: Customer Centricity (opens in a new window)
For help signing up or accessing HBP follow the steps found in the Tutorial | Student Sign-up and Access to Harvard Business Publishing (HBP/HBR) (opens in new window)
Keeping ahead of the competition requires that professionals understand how to recognize changes in customer preferences and trends and identify new products and services. Understanding how to leverage innovation based on analytics is key to optimizing organizational performance.
RESPOND
Review the case study and run the simulation.
Consider how customer preferences and trends can inform business decisions.
What new product/service offerings might the case study organization consider? How might the new offerings add value to customers?
If you were the business analyst for the company, what data would you use to support your justification?
Give an example of two types of analytical tools you could use to develop sales or market share projections?
Requirements
Initial Post: 300 words minimum
APA formatting
Citation Requirement: Minimum of two scholarly, peer-reviewed source properly cited and referenced.
The textbook can be used as a reference in addition to one scholarly, peer-reviewed article.
Online sources (e.g., Wikipedia, Investopedia, blogs, smallbus.chron, online magazines) are not scholarly or authoritative sources.
Industry-related, authoritative sources may be acceptable
Peer replys below will be updated shortly.
Post substantive responses to your colleagues. Responses could include suggestions for further resources, questions of clarification, or providing context and insight. Avoid simple posts of agreement; if you agree, explain why, and then thoughtfully further the conversation.
UPDATE WITH PEER RESPONSES SO YOU CAN REPLY TOO EACH RESPONSE NEEDS A MINIMUM OF 200 WORD EACH WITH ONE RESPONSE HAVING ONE SCOLALARLY RESOURCE.
Requirements
Response to Peers: 200 words minimum each. One needs a scholarly resource

For This or a Similar Paper Click To Order Now