Posted: May 11th, 2022
Create a better coffee shop!
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Learning about the concepts of ideation and how to apply them is easier when using the tools on something we know and have opinions on how they can improve. For this exercise, you will create a better coffee shop! This is a creative exercise so do not focus so much on the business fundamentals as much as identifying what could make a better coffee shop. If you could reimage a coffee in any way you want, with an unlimited budget, and the ability to be really inventive, what do you would include? What do you think customers want? What would make it unique, different, or cutting edge? For the assignment, create a visual representation of what you envision for a better coffee shop. The ability to create and submit is very open as long as you provide these elements: 1. A summary of the idea/concept – provide information about the concept that includes the feel, look, concept, uniqueness, differentiators, and why it appeals to you. 2. What are you changing about the coffee shop experience that will allow you to stand out from the rest? 3. Visuals – include some pictures, drawings, graphs, clip art, etc. to help provide a visual about the concept. 4. Customers – include information about the customers this concept would appeal to such as their demographics, behaviors, and buying habits. 5. Location – where will this concept work and why? You can be creative with the creation and submission of this assignment. You can record a video, create an MS PowerPoint, or an MS Word document. You will do a two page MS Word.
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