Posted: May 28th, 2022

Create a sample of an example marketing material.

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Complete the following activities to help you prepare for your final Business Plan Project due at the end of the term. Be sure to save a copy of your responses to all BizBuilder Plan Activities each week, so you can easily access them when you are ready to compile them into your final project.
5.0 Marketing/Strategy & Plan (continued)
5.3 Promotion
Explain your plans for promotion, including the message, the media you will use, and distribution channels. Include a table to show the methods and the budgets you intend.
Create a sample of an example marketing material.
Does your company have a slogan? What is it?
Create a sample logo for your company.
Where, specifically, and how often will you advertise your product/service?
How will you publicize your organization?
What information will you keep in your customer database? How will you seek repeat purchases from previous customers?
Identify the ways you intend to provide superior customer service (in-house, outsourced, or independent sales force)?
Can customers expect personal assistance, automated service, or self-service?
5.4 Place
Where will you sell your product/service (physical and virtual)? What are the advantages and disadvantages of your choices?
What is the workforce availability in your area as it pertains to employees for your needs? (Use online census or workforce data as support — cite and reference these.)
For the first part, you will use research from the internet. You will answer the questions based on your research and/or experiences with the company.
For questions without clear answers, as the “expert,” you may answer the question(s) based on your readings and what you would recommend to the business owner. The sections should be submitted in paragraph form. Graphs, tables, and images may be necessary to convey business recommendations and the financials.
Approximate minimum page length requirements by section in an APA formatted business plan:
Section 4.0 -‐ 3 to 4 pages.

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