Posted: February 20th, 2022
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Your tasks:
Create an innovative and exciting new healthier flavor of tub ice-cream product and brand that caters specifically to the market of health-conscious ice-cream lovers
. Marketing plan outline 1. Table of Content
2. Marketing environment- use SWOT analysis- the industry of healthy ice cream
3. Marketing Strategya) Market Segment- what segmentation are you using?b) Target Markets who is the product targeted to? What type of target market are you using?c) Positioning and Differentiation strategy -Identify what makes your product differentand what kind of positioning and differentiation strategy are you using
4. Strategies/ Marketing Mix Product Strategy- Design a NEW healthier flavor of tub ice-creamproduct, Design a brand name, logo, and slogan (yes you do need to do some designing and coloring) and all the other input that you get from chapter 7 Pricing Strategy- Price of the product- use the formula learn in chapter 8 Promotion Strategy- Come up with a commercial/billboard/print ad about the product. Create a printed advertisement Place Strategy – where are you going to sell it (why you want to sell your product there?)6. Future plan use Ansoff matrix
7. ReferencesOther instructioni. Font: Times New Roman, size; 12ii. Spacing: 1.5iii. Justify align all paragraphiv. Citation and referencev. Page numbervi. Every new topic should be on a new page
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