Posted: July 22nd, 2022

Dear International Data Analytics for Business Executives: . Please read the fol

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Dear International Data Analytics for Business Executives:
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Please read the following Data Analytics for Business case assigned for this Learning Module and please analyze and answer the Assignment(s) requested in this Case Analysis.
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Assignments
Jamie received 105 responses, which are given in the Excel file Drout Advertising Survey.
Review the questionnaire and classify the data collected from each question as categorical, ordinal, interval, or ratio.
Next, explain how the data and subsequent analysis using business analytics might lead to a better understanding of stereotype versus empowerment advertising. Specifically, state some of the key insights that you would hope to answer by analyzing the data.
Use appropriate charts to visualize the data. Summarize the data using:
frequency distributions and histograms for numerical variables,
cross-tabulations, and
other appropriate applications of PivotTables
to break down the data and develop useful insights.
Summarize the numerical data using descriptive statistics measures,
find proportions for categorical variables,
examine correlations, and
use PivotTables as appropriate to compare average values.
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An important aspect of business analytics is good communication. Write up your answers to this case formally in a well-written report as if you were a consultant to
Ms. Drout USING our class:
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0. Template, Analytics Individual Case Analysis Consulting Report.docx Download 0. Template, Analytics Individual Case Analysis Consulting Report.docx
Please develop YOUR OWN Business Data Analytics EXCEL models to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis Drout Advertising Research Project Report.
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Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.
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Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers.
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I expect high caliber Case Analysis Reports with top analyses and interesting insights!! If you have any questions, please let me know. I am here to help.
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Jose Rocha
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Learning Assignment Guidelines
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Case Analysis Written Report:
This document should be a typed professional written report in Word and PDF format with a 1.5 max line space, a suitable font such as Times Roman or Calibri of 12 point maximum, and left, right, top, bottom margins of .8 inches maximum.
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** No Word and PDF format documents: No grading.
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Please submit your Case Analysis Written Report and YOUR OWN Business Data Analytics Case Analysis EXCEL model(s) files.
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** No Case Analysis Written Report and YOUR OUR OWN Business Data Analytics Case Analysis EXCEL model(s) files: No grading.
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