Posted: August 13th, 2022

Define communication. How does it play a crucial role in marketing and business?

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Exercise Content
The following short essays questions are required to be answered on an APA format, each question will required at least 200 words of writing.
Answer the following questions
From the textbook Chapter 1
1.Define communication. How does it play a crucial role in marketing and business?
2.Define integrated marketing communications (IMC).
3.Identify and describe the four ways consumers can interact with multiple media formats.
From the textbook Chapter 2
1.How does brand image help customers? How does it help the specific company?
2.What is a brand logo? What are the characteristics of an effective corporate logo?
3.What are the characteristics of a strong and effective brand name?
Instructions
*Your writing content must be APA formatted (Review rubrics for required information on formatting APA style)
*A reference page with your textbook and at least one other reference from the FNU Library (LIRN / Library and Information Resources Network) specifically Pro-Quest and/or STATISTA.
Your Library: User ID > 24439
Password.>onlinelibrary39
*Your content must be structured with the question written and underlined.
*Each question must have at least 200 words of writing
*Write original, do not paraphrase in more than 30%
You will be graded on following:
“RUBRICS”
APA Formatting (margins, line spacing, font style and pitch size, running head, page numbering, paragraphs indents, referencing, in-text referencing, references hanging indents) = 2
Originality Report (No less than 70%) = 1
Structure (Each question must be written and underlined followed by the answer) = 1
Text Volume (200 words for each question) = 1
Sources of reference (textbook, plus two other sources from the FNU Library) = 1
TOTAL = 6

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