Posted: May 26th, 2022

describe a range of contemporary approaches to monitoring social marketing campaign performance and/or success

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ASSESSMENT ITEM 3: DESCRIPTION
The aim of this assessment is to describe a range of contemporary approaches to monitoring social marketing campaign performance and/or success
Instructions:
Part I
Complete a desktop study to research and evaluate types of social marketing evaluation methods. Critically analyse each method to show a deep understanding of contemporary approaches to monitoring social marketing campaigns (up to 2000 words)
Part II
Using one of the case studies supplied in the subject, critically analyse how the campaign was evaluatedusing the appropriate method from findings in Part I. The goal is to identify whether or not
the campaign was evaluated, which evaluation tools were identified, and how the performance was reported. If the campaign was not evaluated, discuss which approach you would take. Write 6 questions you might use to evaluate the campaign (up to 2000 words)

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