Posted: May 7th, 2022

describe how the industry is organized and how companies in the marketplace compete,

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Objectives
On successful completion of this assignment, students should be able to
• describe how the industry is organized and how companies in the marketplace compete,
• identify problems and concerns consumers have with the competitors, and
• describe the barriers to entry a new venture faces and ways to overcome these.
Brief Description
In this unit, you will assess your business idea and its feasibility as a successful business venture.
Submission Instructions
Complete the First Screen template found in the text and prepare a summary of your findings and what you are thinking about the proposed business. See the rubric to prepare your summary. You will receive feedback from the instructor on your submission. In unit 6 you will be resubmitting this as a party of Part 1 of your project.
Evaluation and Feedback
Activity/Competencies Demonstrated
% of Final Grade
Demonstrates the strength of the business idea according to the elements found in the First Screen template
15
Identifies key issues in the industry that will impact the business
15
Assesses trends and behavior of the target market
15
Identifies the background, experience, and strengths of the management team
15
Describes the financial requirements to launch the business and time to break even
15
Rates the overall potential of the venture and its score using the First Screen template
15
Demonstrates good organization, including a strong introduction and conclusion.
10
Total
/100

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