Posted: February 28th, 2022

Describe the difference between a business using centralized authority versus decentralized authority.

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a. Describe the difference between a business using centralized authority versus decentralized authority.   b. Define span of control.  Is there a mathematical equation that determines span of control?  (chapter 8)
a. What is the difference between ISO 9000 and 14000 certifications?  b. What is just-in-time inventory control?  c. What do PERT and GANTT charts help you do? (chapter 9)
a. What are 3 drawbacks with hiring contingent workers?  b. Why is it important to have an effective performance appraisal system?  (chapter 11)
a. Why are test marketing and focus groups so critical to marketing?  b.  What is market segmentation?  Why is it so important?  (chapter 13)
Describe brand equity, brand loyalty & brand awareness and the collective importance of these to a business’s survival.
BONUS (up to 5 points) – Video bonus questions:  these answers come from the videos we watch during our classes.
a.    What business believes that hiring 1 excellent worker and that person can do the work of 3 great workers?
b.    What business is the largest private software company in the world and they invest in their employee benefits programs heavily but the numbers show that it pays for itself?
c.    What business has won marketing awards for their automobiles?
d.    What business is a husband and wife team, both with marketing degrees?  They took over a struggling business and used focus groups to find opportunities and perfect their packaging.
e.    In what town did an entrepreneur operate his business that focused on tourism opportunities and became the largest attraction in the state?

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