Posted: June 13th, 2022
Discuss how firms need to modify their business models to reach customers at the base-of-the-pyramid
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Please answer each of the following 3 questions (they are equally weighted):
Discuss how firms need to modify their business models to reach customers at the base-of-the-pyramid
Discuss what kind of considerations a firm should have when deciding upon which type of entry mode to adopt for entering emerging markets
Discuss the main kinds of risks that firms generally face when operating on emerging markets, and which measures they can take to mitigate these risks
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